Future Up

Future Up (previously MVO Nederland) is building an economy that works—one designed thoughtfully to minimize friction and maximize opportunity. In this economy, growth is shared, value is mutual, and success is never the result of individual effort alone, it is a collective achievement. Future Up's diverse partners form the building blocks of this new economy. The real profit lies in what we create together. At TD, we collaborated on the new name, helped shape the strategy, and crafted the visual concept and brand identity.

Brand design / made at TD

Media Campus NL

Media Campus NL is a space for storytellers, journalists, and creatives—those shaping media. From newcomers to experts, dreamers to CEOs, they meet here. As the media landscape changes, MCNL is acting today to stay relevant and connected. They look ahead to the opportunities and challenges of the future, becoming future-proof together. By combining their strengths, they innovate and ensure that our stories continue to be told for years to come. In collaboration with Noortje Boer, we developed the brand concept and designed the brand identity.
Brand design

Kinsta

Kinsta serves as a hosting platform that not only launches and enhances your projects but also contributes to advancing the web. It acts as your mission control within the hosting ecosystem, extending an invitation for you to create anything on the web. At Verve, we developed the strategy and designed the brand identity.
Brand design / made at Verve

Goodays

Goodays is here to improve commerce for everyone. The customer experience software they provide enables businesses to provide outstanding interactions prior to, during, and following customer engagement. From top executives to frontline staff, they unite the entire company with a common objective: prioritizing the customer. At Verve, we came up with the new name, formulated the strategy, and crafted the brand identity.

Brand design / made at Verve

Samen Sterk Vrouwen West

The ‘Samen Sterk Vrouwen West’ Foundation is an organization for and by women from Amsterdam West with the aim of activating and empowering vulnerable women so that all women can fully participate in Amsterdam and Dutch society. Inspired by their mission and work, I teamed up with Noortje Boer to help them elevate their visibility. We crafted a bold and confident new visual identity that enhances their presence.

Brand design and communication

Schone Kleren Campagne

Schone Kleren Campagne is a non-profit organisation that fights for better working conditions in the global garment industry. SKC wants – together with the garment industry workers – companies, politicians and consumers to take on their responsibility and therefore, to achieve a clothing industry without exploitation.
Brand strategy, brand design and communication

Together we make it possible

A+O VVT, the Dutch Labour Market and Training Policy Foundation (Stichting Arbeidsmarkt- en Opleidingsbeleid Verpleeg-, Verzorgingshuizen, Thuiszorg en Jeugdgezondheidszorg), is dedicated to enhancing and optimizing the labor market in the Nursing, Care Homes, and Home Care sectors nationwide, benefiting both employees and employers. I led the development of their new project campaign together with Noortje Boer.

Campaign strategy, campaign identity and communication

A Lab Community Report

A Lab is a shared workspace in Amsterdam Noord that merges ideas across industries from art, culture, corporate and tech just to name a few. The page presents their community report outcomes in an engaging, dynamic way. Each section offers a unique experience, with interactive elements that encourage an online dialogue with the viewer. Play around yourself!

Information and UI design

Art awakens the soul

The catalog for a traveling exhibition, launched in April 2017, stems from an international project designed to showcase and celebrate the artistic talents of individuals with autism spectrum disorders. Through art, the project seeks to create new avenues for connection and communication. This publication features the works of approximately twenty artists, each bringing their own unique inspirations, styles, and forms of expression.

Publication design / in collaboration with Gonzalo Sanchez

LINQ

LINQ is a green and unique real estate developer and designs extraordinarily situated homes out of durable materials. The visual concept is inspired in wooden building blocks, all letters of the brand are erected from geometrical shapes. The result is a modular logo that can be adjusted endlessly and altered for different layouts always connecting to how LINQ is finding the right solution for each space.

Brand strategy, brand design and communication

Ronduit Utrecht

Ronduit Utrecht is a durable and varied housing project next to the embankment of the Amsterdam-Rijnkanaal. A contemporary and cosmopolitan design, that revolves around making connections. Connections between the residents who meet one another in the communal courtyard, connections to nature and durability and of course the connection to the city of Utrecht.

Brand strategy, brand design and communication

Mandelbrotmenge

The Mandelbrot set is described as the most diverse geometric structure — the starting point for an exhibition of Tiemo Hunger and Kurt Settler in Zurich. The identity is grounded on a geometric grid, designed to allow focus on the artworks of the artists of the exhibition.

Visual identity, exhibition design and communication

Christina Pfeifer

Senior Brand Designer. Brand Identity & Visual Communication. Purpose-Driven Organisations. Open for inquiries.

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