Future Up

Future Up (formerly MVO Nederland) is building an economy designed to work for everyone. One that reduces friction, creates opportunity and recognises that meaningful progress is a collective effort. Its diverse network of partners forms the foundation of this new economy, with value created not in isolation, but through collaboration.

At TD, I worked alongside Future Up to develop its new name and shape its brand strategy, before translating that thinking into a visual concept and new brand identity.

Media Campus NL

Media Campus NL brings together the people shaping the future of media; from journalists and storytellers to creatives, industry leaders and newcomers. As the media landscape evolves, MCNL creates space for people to connect, exchange ideas and explore what's next. The brand reflects this spirit of openness, collaboration and future-thinking. Together with Noortje Boer, I developed the brand concept and translated it into a visual identity designed to bring the diverse media community together.

Schone Kleren Campagne

Schone Kleren Campagne is a non-profit organisation working for better working conditions in the global garment industry. Together with garment workers, they challenge companies, policymakers and consumers to take responsibility and work towards a fashion industry free from exploitation.

I worked closely with the organisation to develop its brand strategy and concept, translating its mission into a clear and distinctive identity and a range of communication materials. This included social media campaigns and other communication touchpoints, developed in close partnership with the team, from shaping the strategic direction to bringing the brand to life.

Women Power Fashion

Women Power Fashion was a campaign challenging the fashion industry to recognise the power of women, particularly the garment workers whose labour keeps the industry moving. I developed the creative concept from strategy through to visual identity and activation, building one coherent story across campaign materials, social media, web, print, petitions and a pop-up experience. The physical installation created a more immersive way to engage people with the campaign and its message.

Working closely with Mama Cash and Schone Kleren Campagne, I developed a bold yet empathetic visual language that gave visibility to garment workers and encouraged consumers and brands to demand greater transparency and fair working conditions.

Kinsta

Kinsta is a managed WordPress hosting platform built to help people and businesses launch, grow and manage their projects on the web. The brand positions Kinsta as a confident partner in the digital landscape: giving people the tools and freedom to create, build and move the web forward. At Verve, we developed the brand strategy and translated it into a new visual identity.

Samen Sterk Vrouwen West

Samen Sterk Vrouwen West is an organisation by and for women in Amsterdam West, working to empower women who face barriers to fully participating in society. Inspired by their mission and the strength of their community, I teamed up with Noortje Boer on a pro bono project to help bring their work into greater visibility. We developed a bold and confident visual identity that reflects their energy, strengthens their presence and gives their voice the visibility it deserves.

Together we make it possible

A+O VVT works to strengthen the labour market across the Dutch nursing, care and home-care sectors, supporting both employees and employers. Together with Noortje Boer, I led the creative development of a campaign to bring their message to life. We created a distinctive visual language built around illustration, translating a complex social and professional landscape into an accessible and engaging campaign.

A Lab Community Report

A Lab is a shared workspace in Amsterdam Noord where people from art, culture, business and technology come together to exchange ideas and create new connections. We translated the findings of their community report into an engaging digital experience. Each section has its own visual language and interactive elements, inviting visitors to explore the stories, insights and people behind the community.

Play around yourself!

Art awakens the soul

The catalogue accompanies a travelling exhibition celebrating the work of artists on the autism spectrum. Launched in 2017, the international project uses art as a way to create new forms of connection and communication. The publication brings together the work of around twenty artists, each with their own inspirations, visual language and way of expressing themselves. The design creates space for their individual voices while bringing the collection together as one cohesive story.

Ronduit Utrecht

Ronduit Utrecht is a sustainable and diverse housing development along the Amsterdam–Rijn Canal, designed around the idea of connection between residents, nature and the city.

The brand reflects the project's contemporary, cosmopolitan character while highlighting the sense of community at its heart. I developed the brand strategy and concept and translated it into a complete identity across print and digital, including the catalogue and website.

Mandelbrotmenge

The Mandelbrot set, one of the most complex and fascinating structures in mathematics, provided the starting point for an exhibition by Tiemo Hunger and Kurt Settler in Zurich. The visual identity takes inspiration from its geometric logic, using a flexible grid that creates a strong framework while keeping the focus firmly on the artists and their work.

Christina Pfeifer

Brand & Storytelling For purpose-driven organisations

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Brand & Storytelling
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